Penalties for Violating the Advertising marking Law

Punishments depend on the legal status of the violator and the type of violation. Violations can include displaying advertisements without an identifier or failing to send or submitting incorrect information to the Unified Register of Online Advertising (ERIR).

Any market participant can be fined for violating the advertising marking law.

Fines for the absence of a token on an advertising banner:

For officers: from 100,000 to 200,000 rubles
For companies: from 200,000 to 500,000 rubles

Fines for failing to submit information about distributed advertising, acts, submitting false information, or submitting late:

For officers: from 30,000 to 100,000 rubles
For companies: from 200,000 to 500,000 rubles

In the case of systematic violations of the advertising marking law, the advertising platform-distributor can be blocked — either temporarily or permanently.

Nevertheless, there are several issues on which the Federal Antimonopoly Service (FAS) currently does not comment.

For example: Is a repost considered advertising? _The original post by the author might be informational, but a repost could be seen as advertising. The user who reposts may not have a contractual relationship with the author. They could be an ordinary person unaware of the laws participating in a repost contest.

Where Can I Check the Data Submitted to Roskomnadzor?

In the personal account of the Unified Register of Internet Advertising. You can access it using an ESIA (Gosuslugi) account. You can also share access rights with other employees in your company.

If you find any inaccuracies, we recommend checking the data submitted to the ORD again or contacting your contractor.

You are free to make changes to the submitted information at any time.

Penalties for Violating the Advertising marking Law ​