Statistics

Why is the CPM lower for topics than for channels?

A topic includes thousands of channels with a huge amount of traffic. If targeting is specific to a channel, the auction will get fewer impressions, shared among all advertisers.

Do advertising results differ on weekends?

It's hard to give a definitive answer. It mostly depends on the niche and the auction.

Which creatives work best?

It largely depends on the niche, audience engagement, and the goal you want to achieve. Generally, we recommend experimenting with emojis, addressing audience concerns, and highlighting your unique selling point.

Why does CPM sometimes cost €2 and at other times €40?

CPM depends on the current auction of bids made by other advertisers. The minimum cost is €2.

Can I know the cost of acquiring a subscriber in a specific niche in advance?

You can predict this metric. However, the result depends not only on the niche but also on the quality of the creative and the SMM channel. We recommend basing your expectations on an average subscriber cost of about €0.9.

Does a lower CPM mean you'll get subscribers at a lower cost?

If you're talking about topics—yes, if it's about channels—no.

How can I find statistics about my ads?

You can view statistics for all metrics on client.adstat.pro and ads.telegram.org. Statistics will be available at the account, advertising object, and ad level.

How is CPM determined?

CPM is a payment model used in Telegram. It involves payment for 1,000 views in euros.