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Moderation ​

Why does moderation not permit advertising a post that includes a link to a bot? ​

Moderation pays attention not just to the ad itself, but to all components of the sales funnel. If you direct traffic to a post in a channel, and then to a bot, both the bot and the channel must comply with Telegram Ads rules.

Can a crypto channel pass moderation on Telegram? ​

Yes. To pass moderation, the channel cannot feature financial advice or promises of guaranteed profits. The channel must also publish useful informational posts, not just signals.

If you can't prove a partnership with the brand, then no. In this case you cannot use the trademark.

My ad was active for a long time, but it was suddenly rejected. Why? ​

Possibly, you changed your channel's content, and it now violates Telegram's rules. Alternatively, there may have been an increase in complaints about similar content.

Can a healthy eating channel pass moderation? ​

Yes, if it does not promote extreme weight loss, does not advertise dietary supplements, does not use demeaning/toxic language in posts/creatives, and complies with Telegram’s rules.

Can I openly analyze and post the results of my Telegram Ads on my channel? ​

Yes, as long as you do not present it as "insider" or "secret information" available only to channel subscribers.

Is it possible to run an esoteric channel on Telegram? ​

Yes, but it is important to avoid promises of income growth, curing diseases through practices, etc. It’s best to present content like this as a hobby, a side business, or for fun.

I recently created a channel, when can I start using Telegram Ads? ​

You can start if: the channel is over 14 days old, has about 20 posts relevant to the topic, and has more than 100 subscribers. However, we recommend making sure the channel has 1,000 subscribers before launching ads to build more trust with the audience.

Is it possible to advertise in Telegram Ads for a clinic that provides IVF and women’s health services? ​

No, topics related to women’s health cannot be advertised in Telegram Ads.

My channel was rejected. What could be the problem? ​

Try checking these guidelines:

  • The channel name should be written in lowercase, without using clickbait and emojis;
  • The channel should contain mostly useful posts without an excess of redirects;
  • The channel should not give exaggerated promises of guaranteed income, immediate problem resolution, quick healing, etc.;
  • Posts should not overuse caps lock, highlights, and emojis.

Can you advertise your VK page or services related to this platform on Telegram Ads? ​

No. You also cannot run ads for pages on Instagram*, Facebook*, or Dzen.

*The activities of these platforms are recognized as extremist in the Russian Federation.

Can I use superlatives like "best," "most," or "first" in the channel name and description? ​

No, using superlatives is prohibited.

Can I use a form to collect contact information on a website that I advertise through Telegram Ads? ​

Yes, if the form is used to collect additional information. However, the website must contain content that is accessible without submitting contact information.

Yes, such channels can pass moderation.

Yes, otherwise the bot may be rejected.

If I want to complete user registration on another platform, will the ad pass moderation? ​

Yes, but only if the platform complies with Telegram's rules and does not redirect users to other social networks (VK, Dzen, etc.).

Why does moderation in Telegram Ads take so long? ​

There could be several reasons. The most common are ambiguous texts, controversial niches, and repeated violations. If these are not the issues, contact your account manager.

Can you advertise product pages on marketplaces in Telegram Ads? ​

Yes, you can.

How long does moderation take in Telegram Ads? ​

Moderation takes up to 48 hours.

Can you run ads for a website in English? ​

Yes, but only with targeting set to the application language "English."

How should I manage my channel when my ad is under moderation? ​

We recommend avoiding in posts: Excessive use of emojis, caps lock, external links, and clickbait. Publish not only promotional but also useful content.

How many emojis can I use in posts to pass Telegram Ads moderation? ​

1–2 emojis are sufficient to draw attention to the post. Avoid using emojis like 🔥🤑💸. It’s enough to highlight 1–2 phrases to draw attention to a particular idea. If you are advertising a financial product, avoid using emojis and text highlighting in every post.

If I'm advertising a website, what criteria should it meet? ​

  • We recommend avoiding clickbait and promises of guaranteed quick earnings. Special attention is given to moderating landing pages in the info-business sector.
  • Collecting contact information on a landing page is possible, but only if there's a valid reason, such as registering for a webinar via phone number or email. It's important that contact collection is not the sole function of the site.
  • Advertising links to VK, Facebook, WhatsApp, Instagram*, YouTube, OK is prohibited.
  • The site may contain text highlighting and header elements if it looks harmonious.

*The activities of this platform are recognized as extremist in the Russian Federation.

No, the link must be complete, with an https prefix. However, you can use UTM parameters.