Popular Questions

If a company owns advertising material and places it on its own resource, does it need to report to Roskomnadzor?

Yes, even if you are posting advertising on your own website, you need to create a report and submit the information to the Advertising Data Operator (ORD). The deadline is within 30 days after the month in which the advertising was published ends.

What to include in the report:

• Full and abbreviated company name
• Taxpayer Identification Number (INN), company address, full name of the director
• Information about the person who signed the advertising contract

You also need to provide information about the advertisement:

• Identifier
• General description of the object you are advertising (in Russian)
• Information about the platform where the advertisement is placed: website, page, information system
• Details of the contract(s) between the participants in the advertising chain
• Data on the contract execution: date, number of service acceptance acts, and the services included

Is it necessary to submit data on all advertising published online?

1362-r specifies two cases when it is not required:

1. If advertisers, advertising distributors, and other participants in the advertising market promote their own goods (works, services) by sending information to users' email addresses, as well as in the form of electronic messages (mailings based on their own customer databases).
2. If the advertisement is part of a TV or radio broadcast and appears online in the same form as the original (for example, during a live stream of a program on a TV company's website).

Do barter and self-advertising require markers?

Yes. You must submit data to Roskomnadzor if you are advertising a partner organization.

If you place your own advertising on your site, it also needs to be labeled.

Information about goods/services posted on an official site without excessively positive emotional information is not considered advertising. However, if the text or banner includes calls to purchase a product/service, it counts as advertising.

Does social advertising need to be marked?

This requirement does not apply to websites registered as networks, or to TV and radio channels.

However, if such advertising is distributed online, it must be marked "Social Advertising". It is also necessary to indicate the advertiser.

Is it possible to consider a banner as an informational message and not label it?

Banners are not defined by the relevant legislation. Generally, a banner can be seen as a medium for information, whether digital or printed. However, the information placed on such a medium may be advertising in nature. In this case, both the information and the banner must be marked.