General Recommendations

General Recommendations

1. You should familiarize yourself with the Telegram Ads rules.

2. During an active advertising campaign, it is not recommended to change the channel name, avatar, or description. Any of these actions will automatically send all ads for re-moderation.

3. During an active campaign, ensure that published content does not violate the Telegram Ads rules (including, but not limited to, the use of profanity, political posts, insults, posting dubious external links, 18+ content, casino advertising, betting, etc.). There is a risk of account suspension.

4. If the promoted item (post, bot, channel) does not provide value to Telegram users and is created solely to redirect to an external resource (website, social network, app, etc.), such a channel will not pass moderation.

5. If a redirect is used on the landing page, the object it leads to must comply with Telegram's rules (both the bot and the website, and the channel).

6. Redirects should not be overused. They can be used once every three posts. The posts themselves must contain useful information, not just a link to a resource.

Telegram Rules Breakdown

Section 1: Advertised Object

Objects that are functionally, technically, or visually unfinished are prohibited from advertising:

• Closed advertising objects (channels/bots/posts in closed channels).
• Advertising objects that are only intended for promotion without useful content.
• Advertising objects should not include objects unsupported by the Telegram ecosystem (this applies to external links as well).

Section 2: Editorial Requirements

These requirements may apply to both the text of the ad itself and the advertised object. Standard requirements for style, clarity, spelling, and punctuation are applied to all ads. Numbers, signs, and symbols must be used appropriately.

The following is not allowed:

1. Profanity or vulgarity, including profane abbreviations and spellings in any language, as well as disguised vulgarity (e.g., b**h).

   Important: the text may not contain profanity, but even if it is just written in a vulgar manner, it may be rejected.

2. Unrecognizable or unclear meaning, such as overly broad or vague descriptions, repetition of words and phrases.

3. Excessive or inappropriate use of cApItAl letters, highlights, and s,p,a,c,i,n,g, including Unicode drawings.

4. Excessive and inappropriate use of emojis.

5. Use of line breaks, bullet points, and numbered lists.

Section 3: Link Format Requirements

It is prohibited to use more than one link in the ad text.

In addition to the main advertising link presented in the "URL" field, ads may also include one optional link in the text in the format @link, t.me/link, or t.me/link/123. The link in the ad and the link in the ad text must lead to the same object. If a Telegram bot is advertised, links may include parameters to launch the bot.

Section 4: Destination Requirements

Reasons for rejecting the advertised object may include:

1. Destination Quality Low quality of the advertised object: description, avatar, content, design, etc.

2. Target Functionality The advertising object does not meet the technical requirements of Telegram Ads.

3. Irrelevant endpoints The advertisement promotes one resource/service/product but leads to another.

4. Content Manipulation Content substitution in the advertised object.

Additionally, there is now the capability to display multiple reasons for rejection, if applicable. For example, Destination Quality and Editorial Requirements.