How to Comply with the Advertising Marking Law

To advertise creatives and other advertising units legally, they must be assigned a token, an "Advertisement" label, and the data must be transmitted passed on to the Advertising Data Operator (ORD).

This can be done independently or with the help of specialized support services.

Let's look at an example of marking creatives in Telegram Ads:

If you are creating 1–2 ads per day, you can do this manually, but you will need:

Access to the ORD
Add a contract to the ORD platform
Add the creative that will be advertised
Receive a token from ORD
Add the token to the creative
At the end of the reporting period, report on expenditures and impressions for each token in the Unified Register of Online Advertising (ERIR) using the ORD.

Пример

How to Automatically Label Ads for Telegram

Let's look at the example of the Adstat.pro service, which allows you to mark creatives both automatically and manually.

The interface for creating ads is similar to Telegram Ads. The difference is that Adstat.pro allows you to bulk upload channels and quickly create targeted ads for one channel with automatic token retrieval.

Пример

For instance, in Telegram Ads, in the "Channel Targeting" field, you can only insert one channel at a time, which is not always convenient. In Adstat.pro, there is the option to upload channel lists in any format.

Then you can choose the option "Split into separate ads." Ads will then be created for each channel along with the text. At the bottom, you will see a notification: "Your ad will be automatically marked".

How to Comply with the Advertising Marking Law ​