Website Content Recommendations

Website Content Recommendations

If an ad creative, bot, or Telegram channel directs users to an external website, the website must also comply with Telegram Ads policies. This includes all the requirements described above.

• Accessibility: the website must be accessible from the country where the review is conducted, and all buttons and forms must work.
• Relevance: the website language must match the language of the advertising account.
• Information value: the website must contain useful content and must not function solely as a redirect or contact-collection page.
• Quizzes: more than three questions are recommended.
• Registration: users must not be required to register to access useful information. For example, an online school must not direct users straight to a login page.