Channel Creation Recommendations

Channel Creation Recommendations

• Name: must be in the language specified in the advertising account.; no all caps, excessive emojis, clickbait, or guarantees.
• Description: must accurately reflect the content, such as a course, agency, or service. Clickbait and all caps are prohibited.
• Content: must contain useful, original information, such as news, videos, or interactive materials. The channel should focus on a single topic, as channels covering “everything” are more difficult to launch.
• Requirements: at least 100 subscribers, a channel age of at least two weeks, and a public status. Posts should be published once or twice a week without long gaps.
• Prohibited:

  • Derogatory wording, profanity, and judgmental statements such as “You are so poor…”

    Not allowed	Allowed
    You are so poor because you did not take our investment course.	An investment course can help improve your financial situation.

  • Repeating links solely to attract attention.

    

  • Publishing only cryptocurrency or betting signals, as well as guaranteeing 100% returns or income.

  • Using an overly aggressive tone.

    Not allowed	Allowed
    Hey, stop wasting your time at a boring office job. Get into investing and live like a sheikh.	You do not have to work 24/7 in an office and spend time commuting. You can explore investment opportunities.

  • In some cases, overly explicit advertising may not pass moderation.

    Possibly not allowed	Definitely allowed
    Buy an Apple phone for RUB 135,000.	You can buy an Apple phone for RUB 135,000 on the @name channel.