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📊 Statistics Guide — Adstat.pro ​

This feature allows you to flexibly view statistics by selected parameters: accounts, campaigns, advertising objects, periods, and metrics.

Statistics can be displayed both by days and by 5-minute intervals — in all cases, data is calculated and displayed in the UTC timezone.

🔹 Filters ​

▶️ Selecting Statistics Type ​

First, select the detail level for viewing statistics:

  • by minutes
  • by days

:::warning⚠️ Minute-by-minute statistics is available for the last 5 days, but the maximum selectable period is 2 days. :::

This means that for subsequent analysis, you can save the data by downloading it to your device in Excel or CSV formats to return to this data later.

▶️ Period Selection ​

In the "Period" block, select the time range for which you want to get statistics.

For minute-by-minute statistics, the following options are available: ​

  • Last hour
  • Last 2 hours
  • Today
  • Yesterday
  • Last 2 days

Using the calendar, you can specify the dates of interest. Minute-by-minute statistics is available for the last 5 days, but the maximum selectable period is 2 days.

For daily statistics, the following options are available: ​

  • Today
  • Yesterday
  • Last 5 days
  • Last 30 days
  • Current month
  • Previous month
  • Current quarter
  • Previous quarter

Using the calendar, you can specify the dates of interest, starting from 01.01.2022.

⚠️ Without selecting a period, the statistics request will not be sent.

Period Selection

▶️ Grouping Selection ​

Select the required data granularity using the "Grouping" filter.

For minute-by-minute statistics:

  • By 5 minutes (default)
  • By 30 minutes
  • By hours

For daily statistics:

  • By days (default)
  • By weeks
  • By months
  • By years
Grouping Selection

▶️ Breakdown Selection ​

In the "Breakdown by" block, specify the structure in which you want to receive data.

Available options:

  • By campaigns
  • By accounts
  • By advertising objects
  • By ads

Multiple selection is supported. The "By campaigns" and "By accounts" options cannot be selected simultaneously.

Breakdown Selection

▶️ Account and Object Filters ​

To refine the data export, you can use filters:

  • Accounts — if nothing is selected, all accounts available in your adstat.pro account will be exported.
  • Advertising object — if nothing is selected, all objects advertised within the available Telegram Ads accounts will be exported.
  • If accounts are selected in the "Accounts" filter, then only objects from the selected accounts will be available in "Advertising objects".
Account FilterObject Filter

🔹 Table Settings ​

Available Data and Metrics ​

  • Grouping — the selected data granularity in the "Grouping" filter
  • Spend — total advertising spend
  • Impressions — number of ad creative impressions
  • Clicks — number of clicks on the ad creative
  • Video opens — number of video opens
  • Actions — number of completed target actions
  • CTR% — click-through rate (Clicks / Impressions × 100)
  • CVR% — conversion rate (Actions / Clicks × 100)
  • CPM — cost per 1000 impressions
  • CTC — cost per click (Spend / Clicks)
  • CTA — cost per action (Spend / Actions)
  • Targeting by — targeting type
  • Account — Telegram Ads account name
  • Campaign — advertising campaign name
  • Ad name — ad name
  • Advertising object — the object you are advertising
  • URL — link for tracking transitions
  • Website name — name of the advertised website
  • Creative text — ad text
  • Media type — video or image
  • Targeting — selected ad targeting
  • Interests — list of selected interests
  • Impression frequency — how many times the ad was shown to one user
  • Button text — CTA button text
  • Action type — type of tracked action

Only metrics selected through the gear icon are displayed.

To change the column display order — drag them to the desired order.

Column Manager

You can also download statistics in Excel or CSV format.

Download Button

🔹 Use Cases ​

  • Overall performance — no breakdown, any period, data and metrics as selected
  • Campaign comparison within one account — "Campaigns" breakdown, one account selected
    (the "Accounts" column is always displayed when breaking down by campaigns)
  • Analysis of advertising objects within one account — "By advertising objects" breakdown

🔹 Generating Report ​

Click "Show statistics".

Available actions:

  • column sorting
  • row copying
  • saving selected settings
  • downloading statistics in Excel and CSV formats

⚠️ Important Notes

  • Without breakdown, overall statistics is displayed
  • Without a selected account, statistics is displayed for all accounts
  • Period is required
  • All data is displayed in UTC timezone
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